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Board & Staff

About SheASA

Founders of She Action Sports Association 

  • Executive Director

    Tessa is the executive director and co-founder of She Action Sports Association (SheASA) a non-profit organization whose mission is to empower women while increasing their enjoyment and confidence in action sports. In her role, she works to increase access and participation by females in action sports programs through research, education, training and cultivating a supportive community. She strives to eliminate social stigmas, and highlight positive role models for women athletes.

    Tessa is a four time silver medalist in Slopestyle and Rail Jam competitions including the 2017 USSA Junior National Championships, and the 2016 and 2017 USASA National Championships. She is a 2017 graduate of Windells Academy where she traveled across the United States and in New Zealand training and competing. In the spring of 2018, Tessa is planning to attend Carroll College in Helena Montana studying business and entrepreneurship.

  • Diana Holshue
    Diana Holshue

    Board Member

    Diana is the co-founder and board member of She Action Sports Association (SheASA). She is also the Director of Branch Operations and Regional Outreach with 35 years of experience at the Helena Branch, Federal Reserve Bank of Minneapolis. In her support of the Ninth Federal Reserve Bank’s Center for Indian Country Development, she facilitates a National Native Homebuyer Readiness workgroup and serves on the Advisory Committee of the Native Financial Education Coalition.
    Diana serves on the Advisory Board for the University of Montana’s Bureau of Business and Economic Research and is a 2013 graduate of Leadership Montana. She holds degrees in Accounting and Business with emphasis in Economics and Finance from Carroll College in Helena. She is inactive CPA candidate and a member of both the Montana Society of Certified Public Accountants and the American Institute of certified Public Accountants. She completed Stonier Graduate School of Banking with honors distinction.

  • Bud Keene
    Bud Keene

    Board Member

    A snowboarding pioneer, Bud was introduced to snowboarding in February 1984, and had to hike all the way up the mountain for his runs down in Stowe, Vermont when snowboarding was not allowed on the lifts. He was constantly chased by police and resort security, and harassed by ski patrol. His first snowboard was a Burton Woody Performer with no edges, aluminum fins, a wooden base, and no high-backs. Moving to California in 1985 and meeting Tom Sims, he became one of the first snowboard instructors in the USA at Soda Springs and Boreal Ridge on Donner Summit, and raced in the Mt. Baker Banked Slalom that year. He moved back to Vermont to become one of the first instructors at Stowe when it opened to riding in 1987, and joined the Professional Ski Instructors of America that year. Bud became a PSIA snowboard examiner in 1989, and traveled to Copper Mountain, CO that winter to participate in the writing of the first-ever PSIA snowboard instruction manual. After competing professionally as a sponsored rider, first for Sims and then for Burton snowboards from 1985-1989, he became the full-time snowboard coach for the Mount Mansfield Ski and Snowboard Club in Stowe.
    From 1989-2002 Keene built the MMSC snowboard program from the ground up, producing many champions, including some of the most prominent racers and influential freestyle snowboarders in the world over the last 2 decades. Jake Blauvelt, Kyle Clancy, Travis Kennedy, Jesse Huffman, Zach Leach, Thomas Obrien, John Percy and Colin Langlois are just a few of the riders that Bud coached and mentored while based in Stowe. Many, many more that Bud worked with during that time have gone on to successful careers in snowboarding both as athletes and in the industry.
    Based on Bud’s successes he was invited to join the coaching staff of the U.S. Snowboarding Halfpipe Team as an assistant at the 2002 Olympics in Salt Lake City where the US Team swept Gold, Silver and Bronze medals for the men and took Gold for the women. Following the Games he accepted a full-time position, serving as the US Snowboard Team assistant halfpipe coach for 9 months, before being promoted to head halfpipe coach in 2003. Coaching the team full-time from 2003-2006, Keene then led the 2006 Olympic Halfpipe Team to an even more dominating performance in Torino; his small 8-rider contingent all making it to the finals, and taking home 2 Gold medals, 2 Silver medals, 2 fourth places, a sixth and a twelfth.
    Following the 2006 Games, Keene was named the 2006 U.S. Ski and Snowboard Association’s International Snowboard Coach of the Year, as well as the USSA’s 2006 Overall Coach of the Year. That Spring, in a ceremony in Washington D.C. the United States Olympic Committee awarded Keene it’s highest coaching honor, naming him it’s 2006 National Coach of the Year.
    From 2010-2012 Keene designed and led a performance program for the Vitamin Water Snow Team, coaching Kaitlyn Farrington, Gus Kenworthy, Kyle Mack, and JJ Thomas. At the 2014 Olympics, due in part to the progression that they realized during the Vitamin Water camps, Kaitlyn won the gold for women’s snowboard halfpipe, and Gus won the silver medal for Men’s ski slopestyle. During that same time period Bud coached Louie Vito, leading Vito to his first-ever medal at the X Games (bronze in Aspen) as well as his first-ever X Games win, with Vito taking gold at European X Games in Tignes France. Keene is widely regarded as the most successful, knowledgeable, and decorated snowboard coach in the history of the sport.
    A pioneering outdoorsman as well, Bud rode his bicycle from California to Vermont in early 1986. Then, moving to Yosemite National Park to work and climb, he climbed a multi-day route on the sheer face of El Capitan before establishing dozens of new rock and mixed climbing routes on unclimbed rock faces in Yosemite National Park and elsewhere between 1986 and 1992. Bud also made many first snowboard descents in North and South America, and in 1988 became the first person to snowboard from the summit of Cotopaxi in Ecuador, at 19,701 feet the highest active volcano in the world. Then, in 1986 he and friends climbed and snowboarded down from over 22,000 feet on the highest peak in the Andes, Mt. Aconcagua in Argentina, setting a new world record for the highest altitude ever snowboarded down from. Keene also served as the assistant navigator for Ned Gillette’s 1986 Voyage to Antarctica, an expedition during which the crew of 4 attempted to be the first to row a boat 605 miles from Cape Horn to Antarctica across the worst seas in the world, the Drake Passage.
    Bud and his wife Alexandra still reside in the Stowe, Vermont area, and Bud continues to snowboard, travel, climb, play golf, write, speak, garden and coach.